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ABOUT US

PHIL GIORDANO
PROPRIETOR

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- Established 2022-  RiverEdge Beverage Company is a Wine and Spirit full-service Brokerage and Consulting Company for five Control States (OR, UT, ID, MT, WY). It was created through 40 years of passion, hard work, integrity and persistence in the industry. We are a niche broker service helping brands mature and succeed in the control state systems. We also self Broker in the states of Utah and Wyoming.  With over four decades of experience in the on and off premise channels as well as control state brokering, RiverEdge has the resources to help assist and build your brands tactically and professionally. One of our goals is to assist new or existing brands from the developing phase to the maturity phase by offering mentorship and guidance along that journey.

We look forward to collectively growing your brands in a highly professional manner!

Phil has 40+ years’ experience in the Wine and Spirit Industry.  His last 25 years have been based out of Park City, Utah where in 1996 he co-partnered with Western Edge Wine and Spirits (Utah and Idaho). Phil and his business partner, Dave Engen, built their brokerage business for 10 years and in 2007 they aligned with Youngs Market Company. Prior to moving to Utah, Phil had numerous sales positions with Youngs Market Company in Orange County, CA which includes account calling in high profile Newport Beach accounts, Hi-Time Cellars, the Claim Jumper Chain, and Catalina Island to mention a few.  During his last 15 years as Vice President, Western Control States at YMCO and RNDC, Phil’s five state territory footprint consistently dominated the market and consistently took market share from their competition.  His success was due to his incredibly hard-working team as well as his key supplier and State level relationships.


 

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